THE PRESIDENT
Alexander Y. Ryavkin the President of the DENAS MS Corporation was born on the 18th of February 1976 in Kamensk-Uralski (Russia). Alexander has invested a lot of effort to make the Corporation a well establishedб effectively performing and diversified company providing full range of services. Nowadays distributors effecting mutually beneficial cooperation with the DENAS MS Corporation account for more than 200.000 people.
A Story of a Person… or a Choice of Alexander Y. Ryavkin
“Fate” is quite a frequent word to be heard… Sinister fate, kind fate, wayward fate, as fate has willed, by some quirk of fate, and what not…But have your ever turned you mind to what makes things work out in one's favor?
It’s a high time to tell “A Story of a Person” who signed a contract with his fate, the contract that would allow him to finally become successful, prosperous and fortunate. His name is Alexander Y. Ryavkin and this is he who holds the rank of President of the DENAS MS Corporation. His track record was something less than ordained by fate or long arm of coincidence. This is he who deliberately made his success lasting and secure.
To begin, we can’t but mention one fact. Alexander is used to saying “we’ instead of “I” when being asked to tell the story of his success. It happened that he is not really alone. There are actually to of them, i.e. Alexander and Sergei – the twin-brothers. Having been born with just a couple of minutes apart, they go together through their life!
The twins were born in a small country town called Kamensk-Uralski (Russia). Being left fatherless in the childhood, the brothers were brought up by their mother and grandmother. Inspired with respect and piety, they learned not to talk to the wind and always be loyal to their words. Even before the school, they got interested in biathlon. This sport taught the twins to keep discipline and obtain the looked-for result. Their coach used to say: “There is no silver medal. One out of many will win. All the rest are losers”. Alexander embodied these words in his governing principle. Even in his growing age he was acknowledged as their leader. Even at the time people followed him, inspired by the boy’s moral certainty and consistency of aim.
Both brothers graduated with honors and decided to follow in parents’ wake, the choice being quite natural for those who come from families of doctors. At the age of seventeen Alexander and Sergei entered the Sverdlovsk Medical Institute and landed up in a strange city without support. And their live with days and night of boning up on Latin and running after a bus while having no money to pay for a ticket, was anything but simple. Having successfully passed the first examination period, Alexander applied for a job to the department of neurosurgery at one of the city hospitals and worked there for almost five years. When looking to the eyes of maimed young men delivered to the hospital from flash points of our country, he understood to the full how restricted the doctors were in their attempts to save people's lives. And young Alexander was really obsessed to help all those patients, ease them of pain and sorrow and cure diseases. But what could he do? Could he either follow his grandfather’s steps and become a highly proficient surgeon or look for a new way of his own?
And thus he got a dream. And this dream was decisive of his fate.
At the beginning of the 1990s things were humming and a plethora of opportunities to be fulfilled were allowed to Russian citizens.
In 1994 Alexander met his Fate…
Even today Alexander vividly remembers the day when his friend and fellow-student Valery Chernyshev came to his place with the sheets of a newspaper. That was an announcement of an organization indenting to form a group of doctors to be taught a new method of the SCENAR Therapy. He suddenly understood that was his flash in the pan! The thought made him restless: “I must get the nod; I must embrace this new method!” But it happened that only doctors were invited to the group. Nevertheless, Alexander was striving hard to succeed and he was finally examined and admitted to training. The training and a device were extremely expensive for an ordinary student, but Alexander was persistent in his intentions. And thus, two students of the Sverdlovsk Medical Institute, i.e. Alexander and Valery, borrowed the sum needed and started studying together, but the certificate was given to only one of them. And the one was Alexander Ryavkin.
Later, they founded a new medical centre “The Urals Medical Alliance” where appointments were held by lecturers and patients were advised by professors of the Medical Institute.
Alexander felt intuitionally that the SCENAR Therapy had to become widely available for all people to be able to experience curative properties of this unique technology. But there was the rub. Being absolutely advanced and leading-edge technology, the SCENAR Therapy couldn’t be successfully promoted if falling back upon the old method. So, what would exactly make a “private Doctor” more advanced and available for the audience? A solution took quite a time to be found…
At the end of 1997 the Dame Fortune arranged for Alexander to meet a distributor making career with some network company. During this meeting Alexander was introduced the notions of network marketing and a new promotion system. And everything became quite clear: here were the SCENAR device and a unique promotion tool. A poem was shaped! He took a sheet of paper and “painted” his network company.
The father of “the SCENAR MS” regards that the company was exactly born on the day when a contract proving an exclusive distribution of the SCENAR device in the Urals Region was signed with Peter B. Vernik. Vernik was one of the SCENAR device designers who produced the apparatus in short runs.
At that time the company was made of just three people, i.e. Alexander Ryavkin, Sergei Ryavkin and Valery Chernyshev.
Together they started building distributors network for the established company. But not everything went like clockwork in this new business.
The first presentation of their business and device was held in Polevskoi (Sverdlovsk region). The young men addressed the meeting and as much as 14 devices were sold immediately. And than … the business was brought to a stand. The apparatus were not being bought, while people were happy to attend presentations, listen and get treatment delivered during the meetings. But there was a little something wanting. The new-made businessmen lacked network experience. Sometimes they thought: “We have established the Medical Center. We have started the business. So why should we keep on suffering this headache again?” But Alexander felt intuitionally that they didn’t have to give up the business. More over it was foreign to his nature to bail out before the business got on its feet.
And here the Dame Fortune arranged one more meeting for Alexander. He got acquainted with Lyubov V. Maltseva who had already had a great deal of experience in network marketing. Lyubov V. Maltseva invited ten friends of hers to the presentation in Yekaterinburg and these very people became the first distributors of the SCENAR MS Company. Later on several people from Chelyabinsk signed working agreements. Nevertheless the company was developing rather slow. Having almost negative results, the founders of the company honestly believed in success and continued working hard. All things are difficult before they are easy. That time the company stayed up only through consistency of aim and energy of Alexander. In early summer 1998, the silence was broken with an unexpected phone call of a distributor from Chelyabinsk: two hundred devices were ordered on a pre-paid basis. And the business went up in the world.
Alexander Ryavkin gets used to saying that the main ingredients of success are fortune, an idea, a favorable concourse of circumstances and persistence.
fficiency of new medical devices received wide publicity. Thus, a vast distributor network had been built before the August 1998 default. And the crisis having passed, the company got the rapid drift of distributors form foreign enterprises. The time seemed ripe for Russian products! By February 1999 the company significantly expanded its market share and established its branches around the country. In 2001 the own production of more advanced and rival DENAS apparatus was started up. The company has eventually grown into the DENAS MS conglomerate. The Corporation is now engaged into development, production and distribution of medical products and technologies, its distributors’ network growing at an exponential rate in Russia and abroad.
Alexander’s dream of “the private Doctor” available for every family has come true, since today hundreds of thousand people say “Thank you, DENAS!”
.. Actually, everything mentioned above is just the beginning, because new dreams and objectives are further down the road. Pursuing his dreams and objectives, Alexander doesn’t hope for a turn in luck, he just chooses the way to go and walks this way.
